Hospitality tech co-founder · Strategic operator · Media-savvy storyteller
From hospitality SaaS scale to Netflix screens
Justin Hannan builds brands, products, and moments people remember.
Justin Hannan is a hospitality tech co-founder and strategic operator based in Queensland, Australia, working globally across SaaS, marketing, business strategy, and product design — with a background in film and reality TV.
Focus
Base
Queensland
Global clientele
Recent impact
~$100k/mo
Attributed uplift post-launch
Justin Hannan
Co-Founder (Clubtech Global) · Executive Leadership (Technology & Growth)
The story, in plain English
About
Justin is a rare mix of pragmatic logic and creative eccentricity — equally at home shaping SaaS strategy as he is telling stories on camera.
Justin Hannan is a hospitality tech co-founder specialising in beach club and nightlife SaaS — with a background that blends entrepreneurship, growth strategy, and product design with real-world media experience.
Over the last decade, Justin has helped build and modernise hospitality platforms, improving conversion, operations, and guest experience through sharp UX/UI, systems thinking, and measurable commercial outcomes.
He’s also appeared in major television and media formats — including Netflix reality TV — adding a storytelling edge that translates into better branding, clearer positioning, and stronger public-facing communication.
Principles
- Radical transparency
- Logical reasoning
- Facts over feelings
- Relentless learning & growth
Outside the work
- Jiu-jitsu competitorMMA trainingCompetitive kitesurferSurfing enthusiast
Experience
Clubtech Global
Co-Founder
Singapore (Global / APAC)
- Co-founded a hospitality SaaS platform designed for beach clubs and nightlife venues.
- Led product direction across UX/UI, booking flows, and commercial optimisation.
- Focused on building world-class booking experiences that improve conversion and revenue.
FINNS Global / FINNS (Bali)
Executive Leadership (Technology & Growth)
Bali, Indonesia
- Led initiatives spanning technology, digital growth, and platform strategy across FINNS operations.
- Drove modernised guest booking experiences and mobile-first UX standards.
- Partnered across teams to ship high-impact releases with measurable commercial outcomes.
Reiterate
Founder
Australia / Global
- Built a non-traditional marketing and digital strategy firm focused on high-leverage growth systems.
- Advised on funnels, conversion, positioning, and brand strategy for ambitious operators.
- Translated creative direction into practical commercial execution.
Publicis (Australia)
Marketing (Coordinator → Executive)
Australia
- Developed foundation in agency-side marketing, campaign execution, and strategic planning.
- Gained experience across creative, media, and performance disciplines.
Where Justin creates leverage
Skills & Expertise
Hospitality SaaS & Product
- Hospitality booking systems (beach clubs / nightlife)
- Product strategy & roadmap development
- Mobile-first UX/UI for conversion
- Pricing, packages, promos, and upsell systems
Growth & Brand
- Marketing strategy & funnel optimisation
- Positioning and online personal brand design
- Content direction and narrative crafting
- Data-led iteration & KPI alignment
Leadership
- Cross-functional execution (design, engineering, marketing)
- Stakeholder alignment with founders / boards
- Operator mindset: speed, clarity, outcomes
- Mentoring founders and early-stage teams
Selected impact
Highlighted Projects / Case Studies
FINNS Beach Club booking system launch (mobile-first UX)
Hospitality booking platform · Product design + UX/UI leadership
Problem
FINNS needed a booking experience that felt premium, worked perfectly on mobile, and converted at scale.
What Justin did
- Led UX/UI direction with a mobile-first design language.
- Aligned product, design, and delivery into a launchable execution plan.
- Shipped iterative improvements focused on measurable conversion outcomes.
Outcome
- Reported conversion improvement of ~1–4% post-launch across devices.
- Estimated impact communicated as ~+$100,000/month revenue for FINNS (as stated publicly).
Beach club SaaS foundations: booking maps, packages, and upsells
Beach club / nightlife SaaS · Systems design
Problem
High-volume venues need a booking flow that is fast, visual, and revenue-optimised without operational chaos.
What Justin did
- Designed a clear booking journey: discover → select → pay → confirm.
- Used UI patterns that emphasise clarity, trust, and speed.
- Implemented modular sections for packages, promos, and add-ons.
Outcome
- Clean, scalable foundation for conversion optimisation and future experiments.
- Reduced friction in the decision-making moment for guests.
Reiterate: pragmatic growth strategy for operators
Marketing & digital strategy · Entrepreneurship
Problem
Founders often over-invest in tactics and under-invest in clear positioning, offer structure, and conversion logic.
What Justin did
- Built brand and funnel systems designed to convert and scale.
- Balanced creative direction with performance discipline.
- Emphasised “real time” networking and referrals as a growth lever.
Outcome
- Repeatable growth playbooks built around clarity, leverage, and measurable iteration.
Where Justin builds
Companies / Ventures
Hospitality SaaS purpose-built for beach clubs and nightlife venues — booking experiences, conversion optimisation, and operational leverage.
Visit site →World-class hospitality group in Bali — driving guest experience, brand presence, and platform evolution at scale.
Visit site →A strategy-forward marketing and digital consultancy focused on funnels, positioning, and execution that drives results.
Visit site →Availability
Services
Keynote Speaking
Justin is available for keynote sessions and special appearances — especially where SaaS, hospitality, entrepreneurship, and media storytelling intersect.
Example keynote themes
- From Netflix to SaaS: story-first product and brand strategy
- Building beach club booking systems that actually make money
- Radical transparency: leadership, culture, and brand trust
- Conversion design: how small UX decisions create huge revenue
For events, media, or tailored sessions — use the contact form and include dates + audience.
Social proof (secondary)
Speaking / Media
Netflix
Instant Hotel — Season 2 winner
Channel 7
Holy Moley — contestant
HGTV
House Hunters International — featured
Cleo Magazine
Top Bachelors / Agency Bachelor features
Production
Unbroken, Pirates of the Caribbean, Aquaman, Parer’s War
What people say
Testimonials
“Excellent work mate Justin Hannan. Congratulations for you and your CTG team.”
Juli Perdana Putra
Food and Beverage Manager, Hoshinoya Bali
“So sick!!! Amazing work by the whole team! Congrats Justin!”
Oka Brawida
Cost Controller, The Meru Sanur & Bali Beach Hotel
“Amazing Justin Hannan. It will be another level for Finns Global.”
Putu Eka Noviantara
Director of Operations, Uma Beach House (Hilton LXR)
High-level outcomes
Metrics / Impact
Operating style
Strategic + hands-on
Default lens
Data, UX, revenue
Working footprint
Australia · Bali · APAC
Let’s talk
Contact
Direct
Email: justin@reiterate.com.au
Based in Queensland, Australia · Working with clients globally
Best for
- Keynotes & event appearances
- Founder strategy sessions (selective)
- Press & media enquiries